Facebook gets AI mode for searching and creating content
Meta Platforms* announced the launch of new artificial intelligence tools on Facebook**. These tools are designed to transform several familiar scenarios within the platform, including information search, post creation, and user interaction with content.
The main innovation is "AI Mode"—a new search format on Facebook powered by Meta AI. Instead of the usual list of results, users will be able to ask questions in plain language and receive generated answers based on public posts from across the platform, including group posts and short Reels videos.
AI will analyze user conversations and compile aggregated responses based on what people actually write and discuss on Facebook. The company hopes this will speed up information discovery and make recommendations more relevant.
But new tools are already raising questions about the reliability of such responses. AI will rely on posts from ordinary users, not just trusted sources, so there remains a risk of disseminating outdated, erroneous, or misleading data. Other tech companies developing AI search have already encountered similar problems.
In addition to the updated search, Facebook has received new tools for working with visual content. Users will be able to create AI-powered collages, add transitions to videos, and edit photos.
One of the new features is AI photo presets. They allow you to change your appearance in images, trying on different clothing styles, hairstyles, and accessories.
For example, sports fans can virtually try on their favorite team's uniform using the "AI-Powered Editing" tool in Stories. Another feature, "Wardrobe," allows users to change the style of their profile photo.
These new features complement other AI tools Meta has been rolling out across Facebook in recent months. The company previously launched animated profile photos, which bring static images to life, and added automated responses to buyers on behalf of sellers to Marketplace.
Social media rules have been tightened
As tech companies develop AI tools and try to make social media more user-friendly and engaging, regulators around the world are increasingly discussing the downside of such platforms—their impact on children and adolescents.
Governments around the world have begun introducing or preparing restrictions on minors' access to social media. Australia was among the first to do so, banning children under 16 from using a number of popular platforms in 2025. The restrictions affected Facebook, Instagram, TikTok, Snapchat, X, Reddit, and other services, and required companies to implement age verification systems.
Similar initiatives have emerged in Austria, Canada, Denmark, France, Greece, Indonesia, Malaysia, Poland, Slovenia, Spain, Turkey, and the UK. In most cases, these initiatives involve banning or restricting access to social media for users under 15 or 16 years of age.
Proponents of such measures believe that platforms can increase anxiety, sleep problems, screen addiction, and generally negatively impact children's mental health. Critics warn that complete bans will be difficult to enforce, and age verification systems could create new risks to user privacy.
As a result, Meta and other companies face a difficult task. They must simultaneously develop new AI features, retain their audience, and prove to regulators that their platforms remain safe for young users.
*Meta is banned in the Russian Federation and is considered extremist.
**Facebook is owned by Meta
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